Ever wondered when you’ll see results from your content marketing efforts? The truth is, it depends!
Here’s a breakdown of different content marketing channels and their timeframes.
SEO
While SEO (Search Engine Optimisation) can take 4-6 months to show significant results, it often leads to the highest quality leads. Think of it as building a magnet – the longer it’s out there, the more targeted traffic it attracts.
Email Marketing
Email marketing can be a quick win! If your campaigns are well-crafted, you can see a sales boost almost overnight. It’s a powerful tool for nurturing existing leads and driving sales.
Lead Nurturing
Funnels High-value lead nurturing funnels take time to develop, but they can maximise your ROI per customer, both new and existing. By providing targeted content throughout the buyer’s journey, you can turn casual browsers into loyal customers.
Social Media
Social media can have both short-term and long-term effects. Engaging content can drive traffic and leads quickly, while building a strong brand presence fosters long-term customer loyalty.
YouTube SEO
Don’t underestimate the power of YouTube! By optimising your videos for search, you can generate a steady stream of long-term leads.
Pinterest SEO
Often overlooked, Pinterest SEO is a goldmine for reliable leads. By creating captivating pins and optimising your boards, you can attract highly targeted audiences.
Remember, content marketing is a marathon, not a sprint. By combining different strategies and being patient, you’ll see results that keep on giving!
Need help creating content for your business? Contact Bright Leopard Marketing today to book an initial 1:1 chat to discuss how I can help make content marketing work for your business.
