Grow client relationships with personalised welcome email sequences
When shopping online, it is not uncommon to be asked for an email address in exchange for a discount or welcome offer. In fact, 38% of customers report that discounts are their main motivator for opting into a company’s marketing emails. Unfortunately, after receiving their discount, many people choose to unsubscribe. As the competition among […]
The Email Marketing Strategy That Will Convert New Leads Into Clients
You need to bring in leads whether you’re a service-based business or an eCommerce shop. But just because someone signs up for your email list doesn’t mean they’ll buy from you, especially if they’re not ready to pull the trigger on their purchase. A good email marketing strategy will close those sales and convert new […]
The Top Email Marketing Trends for 2023 (And How to Stand Out in Client Inboxes!)
The year 2023 isn’t too far away, which makes it the perfect time to start thinking about the future of your email marketing campaigns. After all, you want to be as effective as possible when you send emails to potential clients, so you have to do your best to stay on top of trends in […]
Don’t Get Locked Out: The Importance of Owning Your Data in Marketing
Many small businesses and startup entrepreneurs have focused their marketing efforts on prominent social media platforms, especially Instagram and TikTok. So it’s an easy way to get started, right? Well, yes, but it’s only the beginning. As your business grows and your marketing presence expands, you need to take ownership of your data. Otherwise, you […]
